If you spend much time at all scrolling through news feeds or social media, you’ve likely noticed articles and ads on “generating multiple income streams” and “the sharing economy.” What do these terms mean? Are they sound ideas or passing fads?
Multiple income streams refers to having more than one source of income. It’s a time-tested idea, rephrased for today. My grandparents certainly practiced this philosophy: they farmed, but raised livestock as well as crops. They supplemented that income with seasonal work in cotton gins, on oil fields, etc. Other relatives worked W-2 jobs, but also had a real estate license on the side or sold Tupperware. They referred to it as not putting all their eggs into one basket.
The sharing economy refers to “sharing” expensive assets like vehicles and real estate that would otherwise sit mostly idle. This idea is also not new. One gentleman in my childhood neighborhood had a big tiller and for a nominal fee would till neighbors’ garden plots each spring and fall. The difference today is in being able to get the word out. That neighbor with the tiller was limited to word of mouth and distance.
Today, platforms like Uber, Lyft, Airbnb, HomeAway, Prosper, Kickstarter, TaskRabbit, and UpWork allow providers of resources to connect easily with consumers. Maybe you’ve already used Uber instead of a taxi during travel. Maybe you’ve rented vacation property through Airbnb; about a third of Americans have. Maybe you’ve gone beyond using those services and have begun provding them. A number of our clients are already generating income streams this way. Whether you are looking to supplement your retirement, to put extra money into savings for long-term goals, to create a custom work schedule around family commitments, or to put food on the table while looking for other work, developing one or more income sources in the sharing economy could help you meet your goals.
One of the best features of the sharing economy is that it depends on sharing assets or skills you already have. Champion knitter? Open an Etsy account, post pictures of some of your best work, and take a few custom orders. If you don’t like the experience, you just close your online kiosk. Own a home near a tourist event or destination? Post a few dates of availability on a register like Airbnb or HomeAway. Again, if it turns out you don’t like having strangers in your home, simply withdraw the ads. Startup and closedown costs are very low.
For best results, you should set goals, define boundaries, and consider certain liabilities.
Goals: What do you want to get out of this experience? Enough money for a vacation? Income to supplement social security? A foot in the door to a new career path? Your goals will influence how much time and financial resources you’re willing to invest in the project.
Boundaries: How much time and money are you willing to put into the venture? Say your line of hand-carved scented soaps takes off. If you haven’t decided beforehand that you only want to spend 10 hours a week on that business, you could easily end up overworked and sleep-deprived. Instead, you raise the price so that your number of orders drops. Success then increases your profit margin, not the number of hours you work.
Liabilities: What are the costs? Almost every income stream costs something. Will driving for Uber raise your car insurance? It will certainly increase wear and tear on your vehicle. Will renting out your basement increase your homeowner liability insurance? And what about taxes? The IRS considers any income generated from the sharing economy to be taxable income. This means you will need to keep good records of income you receive and expenses you incurred to get that income. If you drive for Uber or Lyft, you will need to track mileage. Fortunately, there’s an app for that. Here are five of the top rated mileage tracking apps: https://fitsmallbusiness.com/best-mileage-tracker-app/
The IRS has several resources for people working in the sharing economy:
Of course, we are always happy to help you develop business plans, answer questions about recordkeeping or legal deductions, and figure out your quarterly tax payments. Come see us with your questions about diversifying your income.
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